The workshop commenced with an exploration of market challenges, highlighting short-term economic downturns, rising material and labour costs, and increasing sustainability requirements. The Market Overview and Competitive Analysis activities enabled DI Sign Group to evaluate their market position, identify competitors, and uncover strategic opportunities for differentiation.
A detailed questionnaire review provided insight into key operational challenges, including cash flow, profitability tracking, and customer retention strategies.
The Competitive Advantage and Key Customer discussions helped refine DI Sign Group’s approach to targeting high-value clients while ensuring sustainable growth.
By the end of the workshop, participants were assigned Key Responsibilities — critical business priorities for the next four weeks — to ensure the workshop’s insights translated into practical, measurable actions.
The session concluded with a structured follow-up plan, designed to support implementation and accountability.
With an organised approach and tailored strategic insights, Outsource Resource aligned DI Sign Group with practical tools and frameworks to refine their strategy, enhance execution, and drive ongoing business growth well beyond the workshop.
Cameron McLean – Managing Director, DI Sign Group
It’s always a great experience having a coach or mentor come into your business with fresh eyes and a different outlook on things.
It’s very rare however to have someone with direct knowledge of the signage industry and years of manufacturing and business day-to-day experience sit with you and go through the operations of your business.Wayne is personable and easy to communicate with and has direct knowledge of the challenges of our industry, which you just don’t find with other mentors and coaches.
This allows you to quickly analyse and focus on clear strengths and weaknesses as well as create a focus point or market edge.We feel the time spent with Wayne was invaluable and look forward to spending further time with him in the future.
Get in touch today to explore how Outsource Resource can bring your digital signage vision to life.
Outsource Resource delivers complete signage solutions. From concept through to manufacture and installation, we handle everything. Backed by a guarantee of quality, compliance, and value at every stage of the project.
On 13 March 2025, DI Sign Group partnered with Outsource Resource for a one-day growth strategy workshop, aimed at refining their approach to market positioning, competitive differentiation, and long-term business strategy.
